By Sportingintelligence 14 November 2011 It was supposed to be a landmark game, moved controversially to a midday kick-off in Spain to help Real Madrid reach a massive 7pm prime-time Saturday night audience in China. Jose Mourinho’s side duly kicked off against Osasuna at 12.00pm in Spain on 6 November, winning the game 7-1, and […]

By Nick Harris 21 July 2014 With almost four weeks still to go before the start of the 2014-15 Premier League season, the PR battle for TV viewers in the host country of the world’s most-watched domestic football league is well underway. Sky Sports will again have the lion’s share of the live games in […]

By Nick Harris SJA Internet Sports Writer of the Year 26 July 2012 Over the next day or so it is almost certain that you will see or hear somebody claim that the opening ceremony of the 2012 London Olympics will be watched by a global audience of billions. That’s bollocks. It won’t be. Even […]

By Nick Harris SJA Internet Sports Writer of the Year 19 June 2012   This interactive feature includes your questions (and answers to them) lower down the piece. Thanks for taking part   A companion piece to this article was published on Sunday (linked here) to consider the business thinking behind the big bids by […]

By Nick Harris SJA Internet Sports Writer of the Year 27 October 2011 Manchester United matches attract almost 52 per cent of the Premier League’s entire global TV audience according to exclusive Sportingintelligence analysis of the latest industry data and separate internal United figures prepared by independent experts. This highlights how important United are to […]

By Nick Harris SJA Internet Sports Writer of the Year 9 May 2011 Fanciful predictions said two billion people would watch the wedding of Prince William and Kate Middleton live on TV around the world – and around 300m actually did, according to preliminary findings of research by sportingintelligence into the real global audience. That […]

By Nick Harris SJA Internet Sports Writer of the Year 26 April 2011 I’m not certain who started it, although Culture Secretary Jeremy Hunt had a role in spreading the myth that the Royal Wedding on Friday will be watched by a global audience of 2 billion people. Hunt even cited this figure of 2bn […]

By Nick Harris 8 February 2011 Super Bowl XLV on Sunday evening set an all-time TV viewing record in America as an average audience of 111m people watched the Green Bay Packers beat the Pittsburgh Steelers, beating the previous record (the 2010 Super Bowl, 106.5m) into second place. But that isn’t the only positive news […]

By Gary Hopkins 26 June 2010 A historic day in American soccer lies ahead today with the possibility that long-standing TV viewing records for the sport in the USA will tumble. When the USA play Ghana today at 2.30pm Eastern Time on a Saturday afternoon (7.30m in the UK and 8.30pm is South Africa), and […]

By Nick Harris 17 June 2010 Record TV ratings in some key markets suggest the 2010 World Cup is on course to be a contender as the most-watched single-sport event in history. For that, much will depend on the numbers in the most populous nations, including China (not represented but tuning in) Brazil and the […]